![]() ![]() John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777Įmail (for orders and customer service enquiries): Visit our Home Page on All Rights Reserved. MARKETING PLANNING BY DESIGN Systematic Planning for Successful Marketing Strategy ![]() It will inspire and inform our approach to the marketing challenges ahead of us.” Oliver Engels, European Brand Manager Dove, Unilever, Hamburg “This book is a highly insightful and very comprehensive approach how to deploy marketing planning as a key means for companies in order to successfully win in the market place. Strauss makes a compelling case for how to systematize marketing planning with the objective of better business outcomes and improved marketing performance and efficiency.” Donovan Neale-May, Executive Director – Chief Marketing Officer (CMO) Council, Palo Alto All too frequently, we see random acts of reactive marketing, not a structured, disciplined approach to campaign development and execution. Without a doubt, global marketers need better roadmaps when it comes to mapping and modelling strategies and go-tomarket approaches. ![]() His new book is the ultimate owners manual for corporate handling of the marketing function. “Ralf Strauss brings a German design and engineering mentality to the marketing process. Marketing Planning by Design provides the framework not only for critical strategy development but also for effective execution to deliver this success.” Michael MacDonald, Chief Marketing Officer, Xerox Corporation, Norwalk “The accelerated pace of change in today’s global economy has redefined the role of marketing – making speed, brand and personalization key success drivers. ![]() An essential read for anyone who wants to understand the new dynamics and make the most of the benefits of marketing planning and marketing in todays 3.0 World.” Rod Baptie, CEO and founder, Baptie & Company, London Every CEO as well as CMO should read this book and heed its message, if they want to succeed in today’s global economy and deal with todays empowered customers. Further praise for Marketing Planning by Design “This book provides compelling insight that the emerging technologies harnessed properly can be an asset not a threat to your business. ![]()
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